by adwpadm on
July 28, 2015

Ishq-e-Dilli AW 2013

I believe that our purpose in life is to be happy. This has always been the philosophy of the brand. This collection stresses on happy clothing. Simple uncomplicated living that is ‘on purpose’. A life lived without purpose and value is joyless and lackluster. The collection is an amalgamation of large flowers, symbols of beauty and trust. Let us surrender to all the good things in the universe.

The collection displays a beautiful combination of colours inspired by the sun and the sea from our very own Goa. From the palest pink sunrise to the deep blue of the magical Arabian sea.

The languid and fluid silhouettes create a beachy vibe with clothes that you can live in, dance in and party in.

The clothes are styled using scarves and jewelry from the Anupamaa collection.